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Interactive and shoppable video.

[Category : - SOFTWARES]
[Viewed 197 times]

Interactive and shoppable video. A system and method for providing additional information associated with an object visually present in media content when interacted with by a user on a user device is disclosed. An authoring tool imports media content at a default resolution and the media content is scaled so that the authoring tool and media content have a 1:1 correspondence for a coordinate grid to create interactive elements. The interactive elements are defined by element parameters. A portable package is created and distributed that includes the default resolution and element parameters. A request is received from the user device for the portable package along with device information. The portable package and the media content are delivered to the user device based on the request. A selection event is received and the element parameters are scaled based on the device information to determine if the selection event corresponds to the interactive element.